Case Study - Salon Prive

David Bagley, Co-Founder and Director, Salon Privé said  

“Rebecca came on board to represent Salon Privé PR in 2020, the year when the COVID-19 pandemic decimated the events and hospitality industry not just in the UK, but around the world. From an organisational stand-point, it became a process of ever-changing goal posts, rules and regulations but in spite of this, Rebecca calmly took on the challenge creating a highly effective strategy that incorporated everything from pre-event communications to managing the inaugural press day and finally wrapping up a meticulously prepared post-event report. Under very difficult circumstances, her tenacity, in-depth understanding of the automotive world, contacts and organisational skills combined to create an exceptional PR campaign. We look forward to working with Rebecca again in 2021.” 

Rebecca joined the team at Salon Privé in June 2020, with just three months to work on the account before the event was to open (or not). The uncertainty of the Covid pandemic loomed over throughout, but she worked incredibly hard with the event organisers, car manufacturers, entrants and other third parties to deliver a comprehensive PR campaign.  

In spite of travel restrictions caused by the pandemic, a record 452 media attended, and over 1 million AVE PR coverage achieved during the time spent on the account between June – September. What’s more, they instantly rehired Rebecca for 2021.  

Other comments: 

“I know I’ve said it already, but amazing job on Salon Privé! I’m sure it was bloody difficult but you made it look seamless”.  David Lillywhite, Editor of Magneto 

“Rebecca, just want to say well done on Salon Privé media activities. Best organisation I’ve ever experienced around the event”. Juliet Jarvis, on behalf of Lamborghini 

“Thank you for all your work in ensuring the Salon Prive Media Day worked seamlessly. From arriving at the car park entry; through the Covid check protocol; press pass collection; car unveilings; lunch; and afternoon walk-round, everything was perfect. You even managed to lay on cloudless blue skies!” Jim McGill 

www.salonpriveconcours.com