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Eventageous PR | Case Study | Royal Automobile Club Eventageous PR | Case Study | Royal Automobile Club Eventageous PR | Case Study | Royal Automobile Club Eventageous PR | Case Study | Royal Automobile Club Eventageous PR | Case Study | Royal Automobile Club

Case Study - Royal Automobile Club

Eventageous PR | Case Study | Royal Automobile Club

Working with the prestigious Royal Automobile Club, Rebecca Leppard has managed the PR for the clubs most prolific campaigns including the Henry Segrave Trophy Awards, The Torrens Trophy, The Historic Tourist Trophy at Silverstone, Celebrity "Evenings With", Le Mans, Land Speed and Formula 1 Legends, through to club announcements like Sir Stirling Moss's retirement from racing, Derek Warwick's new appointment at the British Racing Drivers Club to deaths of various high profile industry figures.

Eventageous PR | Case Study | Royal Automobile Club
Eventageous PR | Case Study | Royal Automobile Club
Eventageous PR | Case Study | Royal Automobile Club

Segrave Trophy

For five consecutive years Eventageous PR has assisted the Royal Automobile Club with providing PR and event support for the Segrave Trophy awards. During which time the historic trophy has been awarded to Formula 1 designer Adrian Newey, British paraplegic pilot Dave Sykes, motor racing legend on both two and four wheels John Surtees, FIA World Endurance and Le Mans Champion Allan McNish and most recently Isle of Man TT legend John McGuinness.

The Segrave Trophy is the clubs most prolific annual award, and one of Eventageous' favourites! The trophy always receives high profile national and industry press coverage

Eventageous PR | Case Study | Royal Automobile Club
Eventageous PR | Case Study | Royal Automobile Club
Eventageous PR | Case Study | Royal Automobile Club

Please visit the news room for latest trophy announcements.

Torrens Trophy

Each year the Royal Automobile Club awards a series of historic trophies and medals to individuals and organisations, celebrating and recognising outstanding achievements, technical skills and innovation in the motoring and motor sport industries. The Torrens Trophy celebrates an individual or organisation considered to have made an outstanding contribution to motor cycling in Britain.

The Torrens Trophy was first awarded in 1978 in memory of Arthur Bourne, a motor cycling journalist who wrote a column under the name Torrens. Arthur Bourne was also a Vice-Chairman of the RAC.

In 2016 the worthy recipient of the Torrens Trophy was TT racer Hutchinson. His outstanding determination was a tale of courage and overcoming adversity. From nearly losing his leg and having to endure over 30 gruelling operations to returning to the pinnacle of a sport which dealt him a cruel blow and win multiple TT's was one of the sport's most courageous stories.

Eventageous PR | Case Study | Royal Automobile Club

In January 2017 Cal Crutchlow was awarded the coveted Torrens Trophy for being first British rider to win a premier class World Championship Motorcycle Grand Prix in 35 years.

Previous winners of the Torrens Trophy include:

  • 1989 BMW in recognition of their contribution to motor cycle safety through their development of their anti-lock braking system.
  • 1998 Ian Kerr of the Metropolitan Police for 20-years of tireless work in promoting safe and responsible motorcycling.
  • 2008 World Superbike Champion James Toseland for his immense contribution to raising the profile of motorcycle racing in this country.
  • 2013 Tom Sykes for being crowned the fifteenth World Superbike Champion, the fourth from Great Britain and only the second rider to win for Kawasaki in the series for twenty years.
  • 2014 Shane ‘Shakey’ Byrne for his unique achievement of securing a fourth British Superbike Championship.
  • 2015 Ian Hutchinson for his outstanding determination, courage and overcoming adversity to win multiple TT’s.
  • 2016 Cal Crutchlow for being the first British rider to win a MotoGP race in 35 years.

Eventageous manages the PR and event in its entirety.


Eventageous PR | Case Study | Royal Automobile Club
Eventageous PR | Case Study | Royal Automobile Club
Eventageous PR | Case Study | Royal Automobile Club

Please visit the news room for latest trophy announcements.

Royal Automobile Club Motoring Book of the Year Award

Eventageous PR | Case Study | Royal Automobile Club Motoring Book of the Year Award

Eventageous has worked with The Royal Automobile Club, to help create, launch and deliver a national automotive book award. The 2014 event was the first of its kind in the country and not only secured industry judges, but the award was so well received, that it became an annual occasion and a benchmark for the book publishing industry.

Previous winners of the Motoring Book of the Year include:

  • 2014 John Surtees: My Incredible Life on Two and Four Wheels by John Surtees and Mike Nicks (Evro Publishing)
  • 2015 The Magnificent Monopostos: Alfa Romeo Grand Prix Cars 1923-1951 by Simon Moore
  • 2016 Brian Redman, for Daring Drivers, Deadly Tracks by Brian Redman and Jim Mullen (Evro Publishing)
  • 2016 Specialist Book of the Year was awarded to Jonathan Wood for his work Squire: The Man, the Car, the Heritage (Classic Motor Cars Ltd)

The Royal Automobile Club itself possesses an important collection of motoring-related books, which are made available to members and outside researchers through the uniquely magnificent Library at Pall Mall. The clubhouse is also the official home of the Guild Of Motoring Writers, further demonstrating the Royal Automobile Club’s dedication to great writing.

Authors and publishers are actively encouraged to enter titles. For further details contact: rebecca@eventspr.co.uk

Eventageous PR | Case Study | Royal Automobile Club Motoring Book of the Year Award
Eventageous PR | Case Study | Royal Automobile Club Motoring Book of the Year Award
Eventageous PR | Case Study | Royal Automobile Club Motoring Book of the Year Award

For further information regarding the Royal Automobile Club, please visit: www.royalautomobileclub.co.uk.

Contact Us

Rebecca Leppard - Publicity Director
email: rebecca@eventspr.co.uk
tel: 01452 260 063
mobile: 07749 852481

Photo Credits

Thank you to the following event photographers for the kind use of their images:

Martyn Goddard - www.martyngoddard.com
Allan Rhodes - www.allanrhodes.co.uk
James Mann - www.jamesmann.com
Jeff Bloxham - www.jeffbloxham.com
Tom Dymond - www.tomdymond.co.uk
Lee Mortlock - www.lgmphotographic.co.uk
Sussex Photography - www.sussexsportphotography.com
Don Wales Photography - www.donwalesphotography.co.uk
Mark Lewis - www.marklewisphotography.co.uk
Gary Harman and Dennis Wood