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Eventageous PR | Case Study | Bugatti Owners Club Eventageous PR | Case Study | Bugatti Owners Club Eventageous PR | Case Study | Bugatti Owners Club

Case Study - Bugatti Owners Club

Eventageous PR | Case Study | Bugatti Owners Club

For numerous years Rebecca managed all "off-track" activity for two of the Bugatti Owners Clubs most significant events "La Vie en Bleu" (French themed weekend) and "The Autumn Classic" (American themed weekend).

  • Event management – Liaising and managing all third party suppliers, entertainers, car clubs, "invited cars" and gate staff
  • PR & Marketing – Generating factual and creative copy for use in press releases, advertisements, brochures, websites, "what's on" guides and radio commercials
  • Promoting events in national, regional and specialist media – online, printed and broadcast
  • Creating and managing consumer competitions and promotional offers with companies such as Groupon and Living Social to increase footfall
  • Sourcing themed entertainment for both events
  • Managing media accreditation throughout the whole race season
  • Pitching and securing car club attendance to increase advance ticket sales
  • Complete on-the-day event management and briefing of all staff, and vehicle cavalcades
Eventageous PR | Case Study | Bugatti Owners Club
Eventageous PR | Case Study | Bugatti Owners Club
Eventageous PR | Case Study | Bugatti Owners Club

For further information regarding Bugatti Owners Club/Prescott Hill Climb, please visit: www.bugatti.co.uk.

Prescott La Vie en Bleu inc. La Vita Rossa - Prescott Hill Climbs French and Italian motoring festival

This spectacular two day event has always been a firm favourite in the motoring calendar. Where we transform Prescott into a celebration of fine French and Italian automobiles, themed entertainment, trade stalls and visiting car clubs. Plus special competition classes for French and Italian marques.

As Nick Mason, Drummer from Pink Floyd, and avid car collector said "Despite being called La Vie en Bleu, the event is quintessentially British - a mini Goodwood Festival of Speed set in the glorious Cotswolds. It's a club motor sport at its best, where visitors can mingle with the cars, speak to the drivers, and watch rare historic vehicles to modern day supercars being pushed to their limits".

This year the event will be held on the weekend of 27-28 May 2017 for more information visit: www.prescott-hillclimb.com

Prescott American Autumn Classic

My personal favourite event is the Prescott Autumn American Classic - well when it's not lashing down with biblical rain!

The American Autumn Classic always takes place on the first weekend of October, and is an all-American Stars and Stripes weekend which sees a wide variety of competition cars competing on the historic hill climb course, plus spectacular American vehicle displays and USA-themed entertainment from the Demon Drome Wall of Death to live brilliant live bands, dancers, Vegas Showgirls and the Stars n' stripes comedy stilt walkers.

Last year we organised a successful competition with Classic American magazine. Prescott Autumn Classic became one of the 'heats' for their prestigious Footman James American 'Car of the Year'. The winning car not only received a cheque and 'Car of the Year' trophy but the vehicle was displayed at the Lancaster Insurance Classic Motor Show in November and will be featured in Classic American magazine.

"It seems that punters are a bit more demanding of their shows these days, simply parking your car in a field and falling asleep next to it in a deckchair isn't enough. Fortunately Prescott's American-themed event is about as far away from that type of event as you can get. Its thrills, spills and sensory overload at every turn. If you've not been before, you owe it to yourself." Ben Klemenzon, Classic American Magazine

Eventageous PR | Case Study | Bugatti Owners Club
Eventageous PR | Case Study | Bugatti Owners Club
Eventageous PR | Case Study | Bugatti Owners Club

The Autumn Classic will take place once again on 30 September – 1 October 2017 for more information visit: www.prescott-hillclimb.com

Contact Us

Rebecca Leppard - Publicity Director
email: rebecca@eventspr.co.uk
tel: 01452 260 063
mobile: 07749 852481

Photo Credits

Thank you to the following event photographers for the kind use of their images:

Martyn Goddard - www.martyngoddard.com
Allan Rhodes - www.allanrhodes.co.uk
James Mann - www.jamesmann.com
Jeff Bloxham - www.jeffbloxham.com
Tom Dymond - www.tomdymond.co.uk
Lee Mortlock - www.lgmphotographic.co.uk
Sussex Photography - www.sussexsportphotography.com
Don Wales Photography - www.donwalesphotography.co.uk
Mark Lewis - www.marklewisphotography.co.uk
Gary Harman and Dennis Wood